Step one: Fill out your page completely
Facebook pages offer an incredible level of detail and information. Many businesses even use them as their main website. To maximize your chances of gaining as many fans as possible, you’ll want to fill out your profile as thoroughly as possible.
- About section
- Profile picture & cover photo
- Start info
- Address (for brick-and-mortar businesses)
- Long description and mission
- Phone number and/or email address
- Create several updates so there is content on the page
One helpful tip that we shared in our Facebook Page starter guide is to edit the photo description of your cover photo. When you upload and add the cover photo to your page, the photo will appear in your timeline. By editing the description on the photo, you can control the text that appears in the update.
Step two: Invite your friends to the page
From your Facebook page, you can select the option to Invite Your Friends and then browse through your friend list to send an invite. It might be best to select a handful of friends you think would be most interested rather than blasting the invitation to all.
If possible, it’d be great to get to 25 fans via this method. Once you hit the 25-fan threshold, you can then claim a vanity URL for your page (e.g., facebook.com/yourbrandname), which will look more appealing when you share the URL in later steps.
Step three: Share a link to your profile via other networks and via email
Tweet your Facebook page URL to your followers, or share your Facebook page
Step four: Add Facebook buttons to your website
Facebook offers a huge helping of buttons and widgets that you can add to your site. Here’s the complete list of their social plugins:
- Like button for web, iOS, and Android
- Share button
- Send button
- Embedded posts
- Follow button
- Feed dialog
- Activity feed
- Recommendations feed
- Like box
If you’re looking to get more fans on your Facebook page, the Like button and Like box are two of your best bets. (The “Follow” button, while it sounds enticing, is more for individuals with profiles who want to offer people the chance to follow rather than friend.)
For the Like button, enter your Facebook page URL, and edit the Like button to show people’s faces, specific wording, and more.
If you’d prefer the Like box, you can set your Facebook page URL and edit options for showing a feed of your posts, the height and width of the box, and a handful of other options. The box will take up a bit more space on your site, but you get the added value of your Facebook profile picture appearing the box, too.
Step five: Spend a little on Facebook advertising
Facebook lacks many of the organic options of getting your name out there. With a news feed algorithm and the sheer mass of users, paying a bit for extended reach and boost can help.
A couple of tips:
- Advertise to those interested in your niche. When in doubt, go more targeted. Fewer than 100,000 people is generally best.
- Retarget the ads to people who have visited your website or blog.
Step six: Try a Facebook call-to-action on your blog.
We have a handful of calls-to-action on our blog, including our HelloBar at the top of the page and a slideup box that appears as you scroll. Either of these could be repurposed for Facebook calls-to-action as well (or any other social network, for that matter).
- Fill out your profile completely
- Invite your friends
- Share a link to your profile
- Add Facebook buttons
- Spend a little on Facebook ads
- Calls-to-action on the blog