Step one: Fill out your profile completely
- Writing an awesome bio with one or two select keywords or hashtags
- Adding your URL and location — URL is great for adding context, location is great for getting found via search and geographic tools
- Uploading a profile picture and cover photo. Check out the image below for what it looks like when someone clicks your username from Twitter’s desktop site.
- Seeding your Twitter account with five to 10 tweets
If you want to get your profile even more optimized, you can use the Pinned Tweet feature to pin a tweet to the top of your profile page. Choose a tweet that embodies what your Twitter profile is all about or shows a lot of social proof, i.e. one with a lot of favorites and retweets.
Step two: Share a link to your profile via other networks and via email
Share with your Facebook friends that you’ve started a Twitter account. Add an announcement to your next company newsletter or in an email to friends.
Step three: Include a Follow button on your website or blog
Twitter offers four types of buttons that you can use to help visitors connect with you on Twitter.
- Share a link
The Follow button is the most direct means of gaining more followers. You can place it in a popular place on your website or blog. For instance, we’ve added the follow button to the author profiles on the Buffer blog.
Step four: Find relevant accounts to follow
Many users on Twitter will follow back those who follow them. This is a popular strategy for those just starting out on Twitter to help connect with others, and thanks to Twitter lists, users can customize the information they see on Twitter, which makes following tons of people all the easier to manage.
- Sign up for a free tool like Tweepi or Followerwonk so you can see a list of followers for other users in your niche.
- Optimize this list of followers by sorting it by recent activity.
- Follow up to 100 of these new folks per, whoever seems relevant and interesting to you (any more than 100 per day and you risk a Twitter ban).
- Every so often, to balance out your follower/following ratio, you can check into a tool like JustUnfollow to unfollow any accounts that haven’t followed you back. JustUnfollow has a whitelist option, too, so you can skip over the accounts you wish to keep following no matter what.
Step five: Use relevant hashtags
When you use a hashtag, people outside of those you follow will be exposed to your tweet. To find the best hashtags to use, there’s a fun browser extension from RiteTag that tells you the potential reach of your hashtag.
Step six: Join a Twitter chat and contribute value
If you’re in the digital marketing space, we’d love to have you join a #bufferchat, which takes place every Wednesday at noon ET/9:00 a.m. PT. Other great resources for finding a relevant Twitter chat include:
- Chat Salad is a great place to find chats that are currently happening or taking place in the near future.
- Tweet Reports also has a great listing of Twitter chats.
- Twubs, a website where you can register a hashtag, has an easy-to-read and thorough listing of chats.
- This huge Google doc spreadsheet includes hundreds of Twitter chats.
Step seven: Optimize your native Tweet This button to include your username
When someone shares your content from your blog, you can customize certain elements of the way the Twitter share button works. Add a snippet that includes “via @-username” at the end of the tweet text. You can also add your username as a recommendation, which will be shown to the person after they click to tweet.
- Fill out your profile completely
- Share a link to your profile
- Place Twitter follow buttons on your site
- Find relevant accounts to follow
- Use relevant hashtags
- Join a Twitter chat
- Optimize your Tweet This button